Essentials to consider during e-commerce website design
Technology has changed the shopping habits from over a decade. The Internet shopping scenario is a lot more competitive nowadays. Hence, to leave an impression every retailer or businessman need to have an engaging e-commerce website if they want their product to sell. Developing an e-commerce website is a task that is complicated as it takes time and creativity. The designs have to be good enough and meet the needs of ecommerce shopping. There are a few aspects which should be considered during development of ecommerce website design.
Today, almost every Internet search is performed through smartphones. So, building a website that is mobile friendly and which loads faster, enhancing the shopping experience. A responsive website design makes your website accessible for every device. As a result more people will use your website and it will increase the rankings on the search engines as well as the sales.
It is important for a website that it is easy to use and enables the search functionality with an auto-complete feature. The products should also be well categorized, in terms of department, size, price range, manufacturer, etc. The most important pages should be included clearly as it helps the people to limit their searches and finding the products easily. Addition to this the search bar should also be within the reach.
The products are more likely to catch the attention when they have a detailed information along with the high quality images. High-quality images having a zoom function automatically showcases professionality. This not only builds customer’s trust for your website, but also portray your product beautifully. It adds the interactivity develops the high chances increased conversion rates.
Customers always expect their information is safe and secured while making any online purchase. Other than the personal info like phone number, address, email, the credit card and payment details are the major concerns of a customer. Putting safe payment solutions will build the trust and increase the sales.
The return policy should be shown at a very easy to see spot with a clear and simple display so that customers find it easily. A clear language with clear written policies should be given the importance in eCommerce website design.
Having a reliable customer service is a must for the visitors to keep them coming back to you. You should display 24/7 customer service with all the contact details. Customers nowadays are more interested in live chat service rather than emails or call service. Having a live chat or chatbot function increases the value of UX along with satisfying the customers.
Short calls to action:
Calls to action is a very common option which can be easily seen on many of the ecommerce websites. You can incorporate different calls to action such as promo code pop up, latest deals banner, or promotions of free shipping. This keeps the visitor engaging and surely has an effect over their purchase decisions.
Check out process:
Make the checkout process easy with facilitating various payment options. The page loading speed should be minimum as it affects the checkout process. A poor designed checkout process and bad site performance will make visitors to look elsewhere instead of waiting. Adding guests check-out feature is also a great idea as it will surely bring more customers to free them from fear of getting junk mails after registering.
There are many more elements that need an attention and only a good website design company will help you. Marwar Tech is the best digital marketing and website designing company in Canada having core expertise in eCommerce website design.